Real-Time Tracking
In the past, you could only gather information about your website’s visitors after the fact. It took some time to gather and compile any useful information. Today’s analytic tools offer real-time tracking, so you see where your visitors are coming from, what they are doing and how they are doing it as it happens, so you can get a better sense of the user experience and adjust your site as needed.
Click Mapping
Click mapping is another fun way to get a quick understanding of how users are interacting with your site. This tool records exactly where on your web page people click and presents it as a graphic representation on a heat map, with areas getting more clicks appearing as “hotter,” so you know which spots on your site are the most attractive.
Surveying
If you want more information about your website’s visitors, then why not ask for it? This tool presents a survey on your website that asks your visitors some quick and easy questions to about why they came, stayed and clicked, or why they didn’t. The more information you can gather, the better you can optimize your website.
Scroll Distance
Here’s a feature that not many people would consider but can be extremely useful. This tool shows a graph indicating how far on average people scroll down a particular page. If someone is only scrolling halfway down the page and giving up, and your call to action is at the bottom of the page, then you have a big problem that needs fixing.
Segmentation
Segmentation is simply a way of breaking down your total visitor traffic into segments and comparing them. For example you can compare traffic from one region to another, or according to the amount of revenue they bring in, or according to where they came from. This can tell you how you are getting the most traffic and what type of visitors you need to work harder to attract.
Share It To Your Friends!
Loading...